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Edmonton Public Library - LB.May2022
UrbanCommunity

Online Advertising

Connect with Edmonton's most influential people through the city's up-to-the-minute lifestyle sources, EdifyEdmonton.com and Edify-branded digital newsletters.
By Avenue Staff | February 8, 2019

General Inquiries: [email protected] | 780.451.1379

Choosing Your Ad Type

Select a page to find out how creative elements will appear to EdifyEdmonton.com visitors and Edify digital newsletter subscribers. Next, determine which ad unit/combination and placement will best connect you to your target audience. All Edify digital advertising conforms to IAB Canada standards.

Software that monitors and sends information about computer usage to a remote computer or server without the knowledge or approval of the user (i.e. spyware) is not permitted.

Recommendations: maximum 25 words and minimum 12 point font for legibility

EdifyEdmonton.com

Leaderboard

A large, prominent banner that runs the width of the page and typically sits between masthead and content.

Standard leaderboard: 728wx 90h pixels.

Collapsed leaderboard (for mobiles): 300wx 50h pixels

  • Max file size 40kb, RGB, 72 dpi, jpeg, png, gif or swf.
  • Third-party server accepted.
  • All material due at least 10 days prior to posting date.
  • SWF ads need to have URL links in file.
  • No sound.
  • Please include URL separately with file submission if not SWF file.
  • Include a 1 point stroke around the edge of the ad.
  • Client must include flash video (FLV) if built into flash files.
  • Client is allowed to send in working files (FLA).
  • Client must ensure ‘click through tags’ are correctly built and working.

    • Expandable Leaderboard

    When visitors mouse over this top-of-page flash banner, it launches multiple panels to cover the top site content.

    Collapsed Flash (swf) 728w x 90h pixels, Expanded Flash(swf) 728w x 180h pixels, Fallback 728w x 90h pixels.

  • Max file size 40kb, RGB, 72 dpi, jpeg, png, gif or swf.
  • Third-party server accepted.
  • All material due at least 10 days prior to posting date.
  • SWF ads need to have URL links in file.
  • No sound.
  • Please include URL separately with file submission if not SWF file.
  • Include a 1 point stroke around the edge of the ad.
  • Client must include flash video (FLV) if built into flash files.
  • Client is allowed to send in working files (FLA).

    • Get our Newsletters

    Sign up for our free weekly newsletters:
    Amazon Web Services
  • Client must ensure ‘click through tags’ are correctly built and working.

    • Big Box

    300w x 250h pixels.

  • Max file size 40kb, RGB, 72 dpi, jpeg, png, gif or swf.
  • Third-party server accepted.
  • All material due at least 10 days prior to posting date.
  • SWF ads need to have URL links in file.
  • No sound.
  • Please include URL separately with file submission if not SWF file.
  • Include a 1 point stroke around the edge of the ad.
  • Client must include flash video (FLV) if built into flash files.
  • Client is allowed to send in working files (FLA).
  • Client must ensure ‘click through tags’ are correctly built and working.

    • Expandable Big Box

    An interactive version of the standard Big Box, which expands horizontally to dominate page content when the user mouses over it.

    Collapsed 300w x 250h pixels, Expanded Flash600wx250h, Fallback image 300w x 250h pixels.

  • Max file size 40kb, RGB, 72 dpi, jpeg, png, gif or swf.
  • Third-party server accepted.
  • All material due at least 10 days prior to posting date.
  • SWF ads need to have URL links in file.
  • No sound.
  • Please include URL separately with file submission if not SWF file.
  • Include a 1 point stroke around the edge of the ad.
  • Client must include flash video (FLV) if built into flash files.
  • Client is allowed to send in working files (FLA).
  • Client must ensure ‘click through tags’ are correctly built and working.

    • Double Big Box

    Sometimes referred to as a Half Page, the Double Big Box is a double-height version of the standard big box that offers greater page prominence and creative versatility.

    300w x 600h pixels.

  • Max file size 40kb, RGB, 72 dpi, jpeg, png, gif or swf.
  • Third-party server accepted.
  • All material due at least 10 days prior to posting date.
  • SWF ads need to have URL links in file.
  • No sound.
  • Please include URL separately with file submission if not SWF file.
  • Include a 1 point stroke around the edge of the ad.
  • Client must include flash video (FLV) if built into flash files.
  • Client is allowed to send in working files (FLA).
  • Client must ensure ‘click through tags’ are correctly built and working.
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    Expandable Double Big Box

    An eye-catching ad that starts large and expands to double its width when users mouse over it.

    Expanded: (500pxW min) OR (600pxW max) x600pxH

    Collapsed:300pxW x600pxH

  • Max file size40kb, RGB, 72 dpi, jpeg, png, gif or swf.
  • Third-party server accepted.
  • All material due at least 10 days prior to posting date.
  • SWF ads need to have URL links in file.
  • No sound.
  • Please include URL separately with file submission if not SWF file.
  • Include a 1 point stroke around the edge of the ad.
  • Client must include flash video (FLV) if built into flash files.
  • Client is allowed to send in working files (FLA).
  • Client must ensure ‘click through tags’ are correctly built and working.

    • Site Takeover

    Eliminate competition by taking possession of every available space on the site.

    1 Leaderboard, 1 Double Big Box, 3 Big Boxes (3 day duration max.)

  • Max file size 40kb, RGB, 72 dpi, jpeg, png, gif or swf.
  • Third-party server accepted.
  • All material due at least 10 days prior to posting date.
  • SWF ads need to have URL links in file.
  • No sound.
  • Please include URL separately with file submission if not SWF file.
  • Include a 1 point stroke around the edge of the ad.
  • Client must include flash video (FLV) if built into flash files.
  • Client is allowed to send in working files (FLA).
  • Client must ensure ‘click through tags’ are correctly built and working.

    • Featured Partner

    Place your story where Edify readers’ eyes go first – in the editorial content.

    Native Advertising that runs in the editorial stream on our homepage and throughout our website plus one customized landing page.

    Companion Ads

    Reinforce your message by occupying the top spot as well as the top Big Box position.

    1 Leaderboard, and 1 Big Box.

  • Max file size 40kb, RGB, 72 dpi, jpeg, png, gif or swf.
  • Third-party server accepted.
  • All material due at least 10 days prior to posting date.
  • SWF ads need to have URL links in file.
  • No sound.
  • Please include URL separately with file submission if not SWF file.
  • Include a 1 point stroke around the edge of the ad.
    • Alberta Innovates Track5 BB.May2022
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  • Client must include flash video (FLV) if built into flash files.
  • Client is allowed to send in working files (FLA).
  • Client must ensure ‘click through tags’ are correctly built and working.

    • Weekender Newsletter

    Leaderboard

    An ad that runs the full width of the newsletter and sits in either the top or bottom spot.

    728wx 90h pixels.

  • Max file size 40kb, RGB, 72 dpi, jpeg, png, gif (no flash).
  • Third-party server accepted.
  • All material due at least 10 days prior to posting date.
  • Please include URL separately with file submission.
  • Include a 1 point stroke around the edge of the ad.

    • Software that monitors and sends information about computer usage to a remote computer or server without the knowledge or approval of the user (i.e. spyware) is not permitted.

    Recommendations: maximum 25 words and minimum 12 point font for legibility.

    Big Box

    Popular for its prominence and creative versatility.

    300w x 250h pixels.

  • Max file size 40kb, RGB, 72 dpi, jpeg, png, gif (no flash).
  • Third-party server accepted.
  • All material due at least 10 days prior to posting date.
  • Please include URL separately with file submission.
  • Include a 1 point stroke around the edge of the ad.

    • Software that monitors and sends information about computer usage to a remote computer or server without the knowledge or approval of the user (i.e. spyware) is not permitted.

    Recommendations: maximum 25 words and minimum 12 point font for legibility.

    Newsletter Takeover

    Your message dominates the newsletter on the Leaderboard and in all the Big Boxes.

    Leaderboard and all Big Boxes.

  • Max file size 40kb, RGB, 72 dpi, jpeg, png, gif (no flash).
  • Third-party server accepted.
  • All material due at least 10 days prior to posting date.
  • Please include URL separately with file submission.
  • Include a 1 point stroke around the edge of the ad.

    • Software that monitors and sends information about computer usage to a remote computer or server without the knowledge or approval of the user (i.e. spyware) is not permitted.

    Recommendations: maximum 25 words and minimum 12 point font for legibility.

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    Amazon Web Services

    Featured Partner

    Native advertising that places your message alongside Edify-recommended content.

  • Logo: 72 dpi, 200w pixels, .jpeg, .png, .gif
  • Headline copy: maximum 60 characters
  • Introductory summary: one sentence, maximum 75 characters
  • Up to 3 images: 72 dpi (max), 780w x 500h pixels (min), .jpeg, .png, .gif
  • Edited body copy: maximum 500 words -copy should mimic style and voice of editorial
  • Social media links, web URL, full address, phone number, hours, pricing

    • NextFest - BB.May2022
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    NextFest - LB.May2022

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