Connect with Edmonton's most influential people through the city's up-to-the-minute lifestyle sources, EdifyEdmonton.com and Edify-branded digital newsletters.
Select a page to find out how creative elements will appear to EdifyEdmonton.com visitors and Edify digital newsletter subscribers. Next, determine which ad unit/combination and placement will best connect you to your target audience. All Edify digital advertising conforms to IAB Canada standards.
Software that monitors and sends information about computer usage to a remote computer or server without the knowledge or approval of the user (i.e. spyware) is not permitted.
Recommendations: maximum 25 words and minimum 12 point font for legibility
EdifyEdmonton.com
Leaderboard
A large, prominent banner that runs the width of the page and typically sits between masthead and content.
Max file size 40kb, RGB, 72 dpi, jpeg, png, gif or swf.
Third-party server accepted.
All material due at least 10 days prior to posting date.
SWF ads need to have URL links in file.
No sound.
Please include URL separately with file submission if not SWF file.
Include a 1 point stroke around the edge of the ad.
Client must include flash video (FLV) if built into flash files.
Client is allowed to send in working files (FLA).
Client must ensure ‘click through tags’ are correctly built and working.
Expandable Leaderboard
When visitors mouse over this top-of-page flash banner, it launches multiple panels to cover the top site content.
Collapsed Flash (swf) 728w x 90h pixels, Expanded Flash(swf) 728w x 180h pixels, Fallback 728w x 90h pixels.
Max file size 40kb, RGB, 72 dpi, jpeg, png, gif or swf.
Third-party server accepted.
All material due at least 10 days prior to posting date.
SWF ads need to have URL links in file.
No sound.
Please include URL separately with file submission if not SWF file.
Include a 1 point stroke around the edge of the ad.
Client must include flash video (FLV) if built into flash files.
Client is allowed to send in working files (FLA).
Client must ensure ‘click through tags’ are correctly built and working.
Big Box
300w x 250h pixels.
Max file size 40kb, RGB, 72 dpi, jpeg, png, gif or swf.
Third-party server accepted.
All material due at least 10 days prior to posting date.
SWF ads need to have URL links in file.
No sound.
Please include URL separately with file submission if not SWF file.
Include a 1 point stroke around the edge of the ad.
Client must include flash video (FLV) if built into flash files.
Client is allowed to send in working files (FLA).
Client must ensure ‘click through tags’ are correctly built and working.
Expandable Big Box
An interactive version of the standard Big Box, which expands horizontally to dominate page content when the user mouses over it.
Collapsed 300w x 250h pixels, Expanded Flash600wx250h, Fallback image 300w x 250h pixels.
Max file size 40kb, RGB, 72 dpi, jpeg, png, gif or swf.
Third-party server accepted.
All material due at least 10 days prior to posting date.
SWF ads need to have URL links in file.
No sound.
Please include URL separately with file submission if not SWF file.
Include a 1 point stroke around the edge of the ad.
Client must include flash video (FLV) if built into flash files.
Client is allowed to send in working files (FLA).
Client must ensure ‘click through tags’ are correctly built and working.
Double Big Box
Sometimes referred to as a Half Page, the Double Big Box is a double-height version of the standard big box that offers greater page prominence and creative versatility.
300w x 600h pixels.
Max file size 40kb, RGB, 72 dpi, jpeg, png, gif or swf.
Third-party server accepted.
All material due at least 10 days prior to posting date.
SWF ads need to have URL links in file.
No sound.
Please include URL separately with file submission if not SWF file.
Include a 1 point stroke around the edge of the ad.
Client must include flash video (FLV) if built into flash files.
Client is allowed to send in working files (FLA).
Client must ensure ‘click through tags’ are correctly built and working.
Expandable Double Big Box
An eye-catching ad that starts large and expands to double its width when users mouse over it.
Expanded: (500pxW min) OR (600pxW max) x600pxH
Collapsed:300pxW x600pxH
Max file size40kb, RGB, 72 dpi, jpeg, png, gif or swf.
Third-party server accepted.
All material due at least 10 days prior to posting date.
SWF ads need to have URL links in file.
No sound.
Please include URL separately with file submission if not SWF file.
Include a 1 point stroke around the edge of the ad.
Client must include flash video (FLV) if built into flash files.
Client is allowed to send in working files (FLA).
Client must ensure ‘click through tags’ are correctly built and working.
Site Takeover
Eliminate competition by taking possession of every available space on the site.
1 Leaderboard, 1 Double Big Box, 3 Big Boxes (3 day duration max.)
Max file size 40kb, RGB, 72 dpi, jpeg, png, gif or swf.
Third-party server accepted.
All material due at least 10 days prior to posting date.
SWF ads need to have URL links in file.
No sound.
Please include URL separately with file submission if not SWF file.
Include a 1 point stroke around the edge of the ad.
Client must include flash video (FLV) if built into flash files.
Client is allowed to send in working files (FLA).
Client must ensure ‘click through tags’ are correctly built and working.
Featured Partner
Place your story where Edify readers’ eyes go first – in the editorial content.
Native Advertising that runs in the editorial stream on our homepage and throughout our website plus one customized landing page.
Companion Ads
Reinforce your message by occupying the top spot as well as the top Big Box position.
1 Leaderboard, and 1 Big Box.
Max file size 40kb, RGB, 72 dpi, jpeg, png, gif or swf.
Third-party server accepted.
All material due at least 10 days prior to posting date.
SWF ads need to have URL links in file.
No sound.
Please include URL separately with file submission if not SWF file.
Include a 1 point stroke around the edge of the ad.
Client must include flash video (FLV) if built into flash files.
Client is allowed to send in working files (FLA).
Client must ensure ‘click through tags’ are correctly built and working.
Weekender Newsletter
Leaderboard
An ad that runs the full width of the newsletter and sits in either the top or bottom spot.
728wx 90h pixels.
Max file size 40kb, RGB, 72 dpi, jpeg, png, gif (no flash).
Third-party server accepted.
All material due at least 10 days prior to posting date.
Please include URL separately with file submission.
Include a 1 point stroke around the edge of the ad.
Software that monitors and sends information about computer usage to a remote computer or server without the knowledge or approval of the user (i.e. spyware) is not permitted.
Recommendations: maximum 25 words and minimum 12 point font for legibility.
Big Box
Popular for its prominence and creative versatility.
300w x 250h pixels.
Max file size 40kb, RGB, 72 dpi, jpeg, png, gif (no flash).
Third-party server accepted.
All material due at least 10 days prior to posting date.
Please include URL separately with file submission.
Include a 1 point stroke around the edge of the ad.
Software that monitors and sends information about computer usage to a remote computer or server without the knowledge or approval of the user (i.e. spyware) is not permitted.
Recommendations: maximum 25 words and minimum 12 point font for legibility.
Newsletter Takeover
Your message dominates the newsletter on the Leaderboard and in all the Big Boxes.
Leaderboard and all Big Boxes.
Max file size 40kb, RGB, 72 dpi, jpeg, png, gif (no flash).
Third-party server accepted.
All material due at least 10 days prior to posting date.
Please include URL separately with file submission.
Include a 1 point stroke around the edge of the ad.
Software that monitors and sends information about computer usage to a remote computer or server without the knowledge or approval of the user (i.e. spyware) is not permitted.
Recommendations: maximum 25 words and minimum 12 point font for legibility.
Featured Partner
Native advertising that places your message alongside Edify-recommended content.
Logo: 72 dpi, 200w pixels, .jpeg, .png, .gif
Headline copy: maximum 60 characters
Introductory summary: one sentence, maximum 75 characters
Up to 3 images: 72 dpi (max), 780w x 500h pixels (min), .jpeg, .png, .gif
Edited body copy: maximum 500 words -copy should mimic style and voice of editorial
Social media links, web URL, full address, phone number, hours, pricing
