Page 16 - 03_April-2025

Bon Vivant
Never mind the pontificators ­ — Eberhard Tamm imports
wine that is meant to be enjoyed
by CAITLIN HART
W
INE HAS A REPUTATION
for being fussy. But one
doesn’t need to be a sommelier to
enjoy a glass, says Eberhard Tamm
of Enotri Wine Marketing. Through
his work, he invites consumers to
trust their own palates, not apps or
“self-appointed wine popes” decree-
ing what is good or bad.
“At the end of the tasting all I
want to hear is, ‘I like this wine or
I don’t like this.’ Wine doesn’t want
to be analyzed to death,” he says.
“It wants to be enjoyed.”
While he’s practical about drinking
wine, he can be romantic when
discussing the industry he loves.
“There is no other beverage that
is closer to human life than wine,”
he says. And he reflects this belief in
his company’s philosophy of “roots
matter,” which applies to where
and when his grapes grow, and the
“roots” of the wineries he buys from:
family-owned businesses where
children play in the vineyards and
parents pass knowledge down over
generations.
His passion for the industry took
root in Germany, where he worked
for his father’s company, whose
distribution work included some
wineries. His family relocated to
Canada, and he worked in banking
after high school, but his interest in
wine never waned.
16 EDify. APRIL.25