Page 44 - 03_April-2025

Sponsored Feature
Diversified Developers
Customized, colourful communities create affordable
opportunities for all home buyers
WHETHER IT’S A new neighbourhood, or
a new name, change can be a good thing.
For decades, MLC Group has created
thriving communities in and around
Edmonton — work that will continue for
years to come under the new banner of
NAC Management.
Some things won’t change under
the new brand, like the quality and
affordability current clients expect, and
future clients will come to enjoy. But a
changing market demands a dexterous
developer. And from Rosemont in the
west, to Desroches in the south, to the
northeast’s Marquis community to Stony
Plain’s Genesis on the Lakes, NAC has
made it easier than ever to enter the
Edmonton area’s real estate market.
“It feels like [it’s been] forever that, in
Edmonton, a single-family house has been
60, even 70 per cent of the market share,
but that just can’t be the case anymore,”
explains NAC President Chris Nicholas.
“The new world demands change, so
we’ve expanded options for people at
every stage of home ownership.”
Townhomes, bungalows, duplexes,
zero-lot-line homes, with garage and
basement suite options — whether you’re
upsizing or downsizing, looking for a first
mortgage or trying to offset living costs,
NAC-built communities have never been
so diversified.
People in other major Canadian cities
have been priced out of their local markets,
Nicholas says, making Edmonton attractive
to people from elsewhere in Canada and
beyond looking for a place to stay.
"It might be their first time buying
a townhouse and then they'll move their
way up to something else,” says NAC
Marketing Manager Madeline Belter.
“But they usually tend to stay in the
same sector of the city, so it just makes
sense to have something that they can
move up into.”
Many buyers are Canadian
newcomers, including a wide range of
demographics, Belter explains, so it’s
been a “very intentional exercise” to
mix smaller, attached options in with
traditionally detached homes. The
variety of homes draws in people of all
ages, and the livable neighbourhoods get
them to stay.
Multi-use walking paths connect
colourful, visually stunning homes in
all NAC communities, most of which
contain at least one school. The treed
paths also lead to ponds surrounded by
homes with walkout basements.