Page 76 - 03-May-2024

45TH ANNUAL ACE AWARDS: WINNERS FEATURE
Raise Your Glass to the
Best in Show
Confetti Fridays
AGENCY: Berlin Communications
CLIENT: Downtown Edmonton Community League
Launched in Pride Month 2023, Confetti Fridays is a free summer event series created to cele- brate diversity and inclusion and restore vibrancy to Edmonton’s downtown. The series was hosted by Michael Phair – Alberta’s first openly gay city councillor and a long-serving 2SLGBTQ+ advo- cate – in the downtown park named after him.
“Confetti,” a colourful mural that decorates the park, inspired the name for this initiative. Our marketing creative for Confetti Fridays took its cues from the mural, the pride flag, Michael Phair’s personal style, and the exuberant “more is more” aesthetic of the show-stopping drag queens who performed.
Fellowship Award Winner
Every year, ACE presents a Fellowship Award to an individual who has made an outstanding contribution to the advertising industry and the Edmonton community.
This year’s recipient is Teresa Sturgess.
For over 35 years, Teresa’s been an ambassador to the Advertising Club of Edmonton and an active contributor to our industry’s success. Her warm, endearing energy and constant encouragement of greatness has made her into a household name in the Edmonton advertising community. Just say “Teresa” and most will know it’s Teresa Sturgess you’re talking about.
Whether you’ve crossed paths with Teresa once, or many times over multiple decades, her enthusiasm is contagious. With her empathy, passion, and support, she’s established the Edmonton advertising industry as the welcom- ing and supportive community it is today.
Student Award Winner
Presenting the winners of the annual ACE Case Competition, sponsored by Berlin Communications.
CREATIVE TEAM: Alexis Dodd, Sarah Paterson, Paul Porras MENTOR: Andrew Moschuk, DDB
CLIENT: Royal Alexandra Hospital Foundation
CK HUI HEART CENTRE