Page 45 - 07_October 2024

Rather than bend to the whims of industry trends, Rodrigo, who studied pattern making at the illustrious Arsutoria School in Milan, Italy, is devoted to traditional styles imbued with a contemporary Italian flair.
“I think people are starting to appre- ciate more authentic designs and quality
over quantity,” says Rodrigo of the renewed interest in classic men’s footwear. “We went through a crazy period of fast fashion, but I think that’s plateauing. It’s also economical — if you can buy something that will last most of your lifetime, it makes sense to invest in that.”
Since 2020, Rodrigo has also hosted shoemaking classes, taking students through the steps of the shoemaking process, and leaving them with pairs of shoes they helped create.
“The demand for the classes has been growing steadily since we started offering them,” says Rodrigo. “I think there’s an appreciation for creating things in Edmonton, even if it hasn’t been part of our culture historical- ly. We’ve had multiple students take the course several times, and I’ve become good friends with many of them.
“We’re just glad we can help create a sense of community. It’s the best feeling in the world.” ED.
“I think people are starting to appreciate more authentic designs and quality over quantity.” — RODRIGO SANCHEZ
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styling Amy Beliveau