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Fashion
Style
Architecture
Design
Gravitypope
Turns 35
photo STEVE GLEN
What started as a footwear–and–espresso boutique in 1990 has grown into a
cross-Canada style empire with eight Canadian locations and a thriving online presence
— all rooted in founder Louise Dirks’ original Whyte Avenue shop, where the flagship
store remains today. Over the decades, Gravitypope has evolved into a full-fledged
fashion destination, offering thoughtfully curated wardrobes that prioritize quality,
craftsmanship and longevity over fleeting trends or flashy price tags. But even with
racks of designer clothes, it remains a footwear authority — from rugged Red Wings
to sleek loafers and statement heels — proving that even after 35 years, Gravitypope
still knows how to put its best foot forward. –Brooklyn Hollinger
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