Page 25 - 03-May-2024

Sponsored Feature
It’s A Wonderful Day in The
Neighbourhood
Maclab Development Group commits to the communities in which it builds
Edmonton is growing rapidly. With its welcoming nature, vibrant culture, and affordability advantage, Edmonton has become a preferred place to be
for young families, professionals, and students. But with hundreds of thousands of people moving and settling here, local developers are racing to ensure that the Edmonton dream doesn’t turn into a mirage.
Enter Maclab Development Group. With 70 years of experience and tens of thousands of homes built in the Edmonton Metropolitan Region, Maclab continues to meet the housing demand with an abundance of new, innovative, and progressive developments that reflect the company’s expertise and the City’s burgeoning popularity.
There are few areas within Edmonton more popular than Garneau, and with Edmonton’s student population set to boom by some
25 per cent in the coming years, Maclab’s Laurent student residence is the first of its kind
in Edmonton. Affordable and luxurious, this 493-suite tower located in the heart of this historic community is a far cry from the dorm- rooms of yesterday. With its high-end finishes, spacious kitchens, private fitness centre and yoga studios, abundant study areas and ease-of-access to mass transit, it provides students with an ideal home and the perfect school-life balance.
But Garneau is home to more than just Edmonton’s academics. With Maclab`s intention to build state of the art multigenerational housing, Eleanor came to life. Towering an impressive 30 storeys and beautifully positioned alongside the Edmonton River Valley, Eleanor features a mix of
one- and two-bedroom suites,
and three-bedroom townhomes. Eleanor is the embodiment of
new luxury living in a historic community; and this juxtaposition is something to celebrate. From a breathtaking rooftop terrace to a large private wellness club to an outdoor patio oasis, every detail and amenity has been meticulously crafted to elevate the resident’s lifestyle and daily experience.
COMMITMENT TO COMMUNITY
With 70 years of living and building in the community, longevity and sustainability inform the way Maclab does business. Not one to cut and run, the company continues to own much of what it has built and is deeply committed to its neighbours and to the Edmonton community.
Take Downtown — while it has long struggled under the weight of low occupancy and a challenging reputation, Maclab sees an exciting opportunity to flip the script with its mixed-use project, the Parks.
“The single best solution to some of the downtown ills, is having more people,” says Marc de La Bruyère, Managing Director of Maclab Development Group.
Nestled alongside the city’s brand-new Warehouse Park,
Phase 1 of the Parks — which is expected to open in December of this year — will introduce 360 suites and draw professionals from nearby businesses, hospitals, and universities. The Parks features a spectacular rooftop patio, gym, dog run and effortlessly integrates indoor- outdoor living.
This forward-thinking approach is at the epicentre of Maclab’s work. One undeniable example of the company’s commitment to Edmonton is their recent purchase and planned redevelopment of Mill Woods Town Centre.
“We’ve already dramatically revitalized the mall which had fallen on hard times,” says de La Bruyère. “We’re actively planning the redevelopment
of the 54 acres of parking
lots surrounding the mall into a walkable, dynamic urban village. We will integrate a
mix of low-rise and high-rise residential homes which will welcome six to eight thousand future residents.”
Now that’s commitment to Edmonton’s residents — incoming and established. •