Advertising remains an important revenue stream, but it often does not cover the cost of production, let alone our most ambitious, time-consuming stories that serve the public interest. A single long-form feature can take more than 120 hours to produce from research to design. Civic reporting, investigative features and narrative nonfiction require patience, depth and resources that are steadily disappearing from the media landscape. This gap is especially acute in Edmonton, ranked by the Local News Research Project as the third-most “news-deprived” city in Canada, having lost a third of its outlets since 2008.
Few city magazines still publish fact-checked, in-depth journalism. Your contribution helps close that gap by sustaining the kind of reporting that captures the character of our city. The more we raise, the more of these stories we can share — while keeping Edify free, accessible, and committed to telling Edmonton’s story with integrity.
