Edify is Edmonton's favourite lifestyle magazine, published by Odvod Publishing.
A new look and a new attitude, but the same award-winning team who successfully published Avenue Edmonton.
Starting with the premiere issue in October 2020 and under the direction of Publisher Trudy Callaghan, Editor-in-Chief Steven Sandor and Creative Director Kim Larson, Edify will authentically reflect Edmonton in a way that will inform and intrigue, uplift and entertain.
We chose the new name of Edify because of what it means: To make or to build; to inform in an uplifting way. Of course, the big “ED” in our name … well, it’s all about Edmonton, isn’t it?
Odvod Publishing Inc. is a local Edmonton company.
Established in 2006, Odvod Publishing began when Odvod Media, a full-service marketing firm, saw a need for Edmonton to have a magazine that reflected our city’s lifestyle and wanted to work with an experienced magazine publishing partner. RedPoint Media had successfully published Avenue Calgary since 1995 – and a partnership between RedPoint Media and Odvod Media was born.
Odvod Publishing published Avenue Edmonton successfully for 14 years, winning several editorial and art awards, including Alberta Magazine Publishers Association Magazine of the Year – twice.
When the COVID-19 pandemic hit, Odvod Media decided to move forward as the only shareholder. Although we’re each forging our ways forward separately in our own cities, the companies will embrace every opportunity to work together again.
The Odvod teams have worked with some of Edmonton’s most innovative businesses and not-for-profits, developing engaging content that reaches key customers and stakeholders effectively and memorably for its own titles as well as several custom publications. Ongoing custom projects include Edmonton Community Foundation’s Legacy In Action, University Hospital Foundation’s Here magazine, Ballet Edmonton Home Tour and, of course, Edify.
Questions? Contact 780.451.1379 for more information.