A new look and a new attitude, but the same award-winning team who successfully published Avenue Edmonton.
Starting with the premiere issue in October 2020 and under the direction of Publisher Trudy Callaghan, Editor-in-Chief Steven Sandor and Creative Director Kim Larson, Edify authentically reflects Edmonton in a way that informs and intrigues, uplifts and entertains.
We chose the new name of Edify because of what it means: To make or to build; to inform in an uplifting way. Of course, the big “ED” in our name … well, it’s all about Edmonton, isn’t it?
Established in 2006, Odvod Publishing began when Odvod Media, a full-service marketing firm, saw a need for Edmonton to have a magazine that reflected our city’s lifestyle and wanted to work with an experienced magazine publishing partner. RedPoint Media had successfully published Avenue Calgary since 1995 – and a partnership between RedPoint Media and Odvod Media was born.
Odvod Publishing published Avenue Edmonton successfully for 14 years, winning several editorial and art awards, including Alberta Magazine Publishers Association Magazine of the Year – twice.
When the COVID-19 pandemic hit, Odvod Media decided to move forward as the only shareholder. Although we’re each forging our ways forward separately in our own cities, the companies will embrace every opportunity to work together again.
The Odvod teams have worked with some of Edmonton’s most innovative businesses and not-for-profits, developing engaging content that reaches key customers and stakeholders effectively and memorably for its own titles as well as several custom publications. Ongoing custom projects include Edmonton Community Foundation’s Legacy In Action, University Hospital Foundation’s Here magazine, Ballet Edmonton Home Tour and, of course, Edify.
We acknowledge that we are on Treaty 6 territory, a traditional meeting grounds, gathering place and travelling route to the Cree, Saulteaux, Blackfoot, Métis, Dene and Nakota Sioux. We acknowledge the many First Nations, Métis and Inuit whose footsteps have marked these lands for centuries.
As media members, we understand that we have roles and responsibilities to tell stories in a fair and balanced manner. And we pledge that our coverage of Indigenous peoples will be undertaken in the spirit of the Treaty. We are partners in the living document that is the Treaty.