In February, the team released a list of seven finalists, as it homes in on its new nickname. A public survey went along with it — as we, Joe Public, have been asked to rank the seven potential new nicknames. Here’s how we broke down the marketing-speak.
“Always driving forward, always striving for greatness” Also, foam antlers will become the must-have accessory for CFL games at Commonwealth Stadium.
“Ardent fans that stand as tall as a forest, strongest together, forever cheering “Go Evergreens go!” The new team motto?
“I am Groot, I am Groot, I am Groot.”
“In Edmonton, our Eagles are golden, and you can see them in our blue skies and on the turf as our Edmonton Eagles.” Right, a team that has green as its primary colour, taking the name Eagles. No one — we mean no one — will accuse Edmonton of copying the Philadelphia Eagles.
“The pursuit of Grey has never looked more Golden.” Other rejected names included the Eveready, Everlong and Happily Ever After.
“When you enter our yard, don’t be afraid of the dark. Fear the Edmonton Eclipse.” So, you’re not supposed to be afraid, but you are supposed to be afraid? There’s a mixed message here.
“Like Edmontonians, Elkhounds excel in cold weather and tense situations.” The Elkhound is the national dog of…Norway. So, we prefer if the team went by the proper “Norsk Elghund.” All fear the Elghunds!
“The question is, do the other teams have what it takes to brave the Edmonton Elements.” OK, this sounds like the name of a superhero group. Wait, Marvel already has an Elementals, right?
This article appears in the April 2021 issue of Edify
