As a holiday, Easter has a lot going on. It’s religious, but it always falls just after the Spring Equinox, which has historically been a pagan celebration. It celebrates spring and new life, so rabbits symbolizing fertility makes sense (did you know baby rabbits are called kittens?). Eggs represent new life too, are easy to decorate, and they’ve been a staple food forever, so it’s understandable why immigrants would have brought the tradition of an egg-laying hare to North America in the 1700s, and why it’s stuck to this day.
Today, Easter is the first big holiday of the year and, weather permitting, the first chance kids get to go outside and collect the only currency they truly care about: chocolate. It’s such a popular holiday, Kingsway Mall decided to extend it all month long with its Great Virtual Egg Hunt. It’s digitally hidden eggs and other surprises around the mall, which you can find using your phone (think Pokémon Go, but without Mewtwo, Gible or Deino).
Marketing Manager Bo Tarasenko explains: “Kingsway Mall is excited to announce the launch of a month-long virtual Easter egg hunt that will provide families with an opportunity to get out of the house for a fun and safe adventure. Families can remain safely within their pod and enjoy this magical egg hunt from April 1 to 30. Using the power of augmented reality technology, giant Easter eggs (and other surprises) have been hidden throughout the halls of Kingsway. All you need to play is a connected iOS or Android device with a camera. Kingsway hopes this fun family activity will bring some spring-time cheer to Edmontonians all throughout the month of April.”