Edmonton really shines in the spring. The minute it’s above 15 degrees, the shorts come out, the streets fill with people, and the river valley turns green again.
Spring is also the return of seasonal farmers’ markets, so grab your trusty tote bag and your walking shoes. Starting May 17, the Downtown Farmers’ Market is back on 104 Street on Saturdays 10 a.m. – 3 p.m., offering up fresh produce, flowers and bread — as well as downtown vibrancy.
“Downtowns are the hallmark and calling card of a city,” says Quinn Phillips, director of marketing and communications at the Downtown Business Association.
Last year, the market saw 230 people an hour, many from outside of downtown and even outside the city. This year’s first market date has 52 vendors booked, with a mix of new and familiar vendors.
“Some businesses (on 104 Street) had to hire extra staff on Saturdays for the rush,” Phillips adds. “We have heard from businesses that it certainly is a boost.”
Home to more than 17 restaurants, bars and cafes, 104 Street is the place for shoppers to socialize and recharge with food and drink. The social scene could receive an assist from the city this summer, too.
On May 20, council will vote on adding an entertainment district to 104 Street between Jasper Avenue and 104 Avenue during Market hours, between 10 a.m. and 3 p.m. on Saturdays. Like the entertainment district introduced on Rice Howard Way last summer, the new district would allow patrons to enjoy alcohol purchased at 104 Street restaurants and bars out on the street in disposable containers. Enjoying a beer while picking out the perfect tomato at the Farmers’ Market? That’s my idea of heaven.
Not only can you take your adult beverage to go, you can bring your four-legged friends to the market. With dog-friendly patios available, pet owners can make a day of it.
As downtown foot traffic increases and the city contemplates a $553 million Downtown revitalization plan, the Farmers’ Market draws crowds and dollars into the city’s core.
“Supporting downtown, coming and creating a vibrant place is only going to benefit the city… it’s incredibly important to the city as a whole,” Says Phillips.
