Even though over 800 people attended Century Grill’s Edmonton Indy bash, it was one of the most exclusive parties of the year. On July 21, theinvite-only, red carpet event was split between two patios and two lounges.
But, the best place to mingle was in the parking lot, among luxury sports cars and their drivers. “We’ve probably got $20 million of iron in the parking lot,” said Chris Lachance, the owner of Century Hospitality Group.
For the last eight years, the company’s hosted parties during Indy weekend at its various restaurants, but this is always its biggest. “It was a perfect fit with [long-time sponsors] Red Bull and Porsche,” said Lachance. “Eight years ago, the three of us got together and said: ‘Let’s put on a heck of a party.'”