A lot of Edmontonians refer to Jasper as our backyard. And no matter if you’ve gone there to golf or ski, taken a kayak out onto the glacial waters, or just stopped to admire some of the most stunning views the world has to offer, there’s no doubt Jasper leaves a mark. The town charms us for just how un-tourist-like it is; sure, there are gift shops and hotels, but there are many local restaurants, outfitters and spots for coffee, too.
Despite the pressure to Gucci-ize itself, to transform itself into an outdoor mall in the Rockies, Jasper has retained the charm of being a place where the feel is decidedly un-commercial. Now, as the town rebuilds after a devastating wildfire, we celebrate the old Jasper, and look forward to the new Jasper to come.
DONATE TO THE CANADIAN WILDFIRE FUND. Wildfires have affected not only Jasper, but Canadians from the east to west coasts. By donating to the Canadian Red Cross, you are helping communities affected by wildfire. Donate at give.redcross.ca
This article appears in the September 2024 issue of Edify
