He left a six-figure retail management job at Westfair Foods in 2002 and developed his own travel agency business. A year later, he started working part-time for the Running Room where he continues to coach new runners at the store-run clinics.
“I loved running and travelling so much,” says Price. “Why not start a business based on that?
“Many thought I was crazy. I actually changed my entire life.”
Price sold nearly all of his possessions and his house in Twin Brooks – worth roughly $250,000 at the time – then, left his marriage, all within two months of ending his career.
Price booked his very first trip to the Las Vegas Marathon in 2004.But flights out of Edmonton and Calgary were cancelled last-minutedue to a major snowstorm. Luckily, the 50 people he booked took it all in stride. Price had just a few hours to rebook flights for the next day and change all the hotel bookings.
“It was quite the introduction into the business,” he says. “I -managed to get absolutely everyone to the race start, including myself, on time.” And, looking back, it almost acted like preparation for the New York Marathon.
Today, Dream Travel runs about 10 trips per year and has two employees – both marathon runners. Dream Travel tours have gone to Montreal, Las Vegas and New Orleans, and as far as Peru, Bermuda and Tanzania.
“I choose events based on the location and exciting things to do in the area,” says Price. For example, the Great Wall of China package includes a cruise on the Yangtze River. Another trip includes a marathon in Peru, and a hike to Machu Picchu.
While planning the trips is quite labour intensive – often taking up to a year – the New York Marathon took the longest. But many of his clients, like Linda MacMillan, save up for even longer. “My family cannot figure out why I must combine running with a holiday,” says the mother of two. “They just think I’m crazy and ask, ‘How many kilometres this time?'”
In 2007, she ran a marathon near Mount Kilimanjaro and on the Great Wall of China in 2008. She hopes to continue running in other exciting places with Price’s help.