The video for “Bobby Reid” came out in 2014 before the album’s release, with singer/songwriter and actor Sturgill Simpson playing the part of the abusive partner. Simpson had already produced two independent albums, with his second nominated for a Grammy Award for Best Americana Album, listed 18th on Rolling Stone’s 50 Best Albums of 2014 and included in NPR’s 50 Favorite Albums of 2014. His third album was produced by Atlantic Records, and won a Grammy Award for Best Country Album and was nominated for Best Album of the Year, while his fourth was released in 2019.
The two musicians developed a long-term friendship and musical partnership; after Gillis went on tour with Simpson, he produced her second album. He gave Gillis one simple directive: Sing it like you mean it. All the songs were recorded within about six days. “So, it was like, no bullshit,” says Gillis. “He’s like, ‘Either the song is there or not.’ I had about 15 songs and we cut it to nine. But I think it was refreshing because there was no sort of fat on the whole album.”
It resulted in some of Gillis’s favourite work, that she says really reflects both her personality and why she writes music in the first place — to connect with her audience. “If someone is feeling sad or lonely, I want them to listen to my music and say, ‘I’m not the only one who feels this way.’ I want people to be empowered and realize they’re not crazy or flawed or lost,” she says.
Gillis’s work has been featured on several Spotify playlists, creating further opportunities for connection. “Black is the Color” was featured in the American TV series, South of Hell, and “Bobby Reid” was played in the opening of the Netflix special, Nanette.
For Gillis, the latter validated that she was creating music that resonated in a meaningful way. Hannah Gadsby, Australian comedian, presents Nanette as a comedy but, as it progresses, she critiques and deconstructs the medium, looking at issues of misogyny and homophobia through her own experience. Gillis was thrilled with the use of her song in such a powerful and honest show.