Alex Archbold watched several antiques he’d just cleaned out of his store sell through an online auction. A knife originally owned by American folk legend, Jim Bowie, garnered less interest than expected, while a Second World War gas mask raked in bid after surprising bid.
Archbold joked that it’s a sign of the times. “You wear that out in public, that ought to keep you safe,” he said of the mask to his more than 300,000 YouTube subscribers.
It’s an off-the-cuff comment, but it hit close to home. At the time of writing, schools were closed, sports leagues had postponed their seasons and nonessential businesses were temporarily shuttered because of the global spread of COVID-19. It’s a pandemic the likes of which haven’t been witnessed since several decades before that Second World War mask was put to use.
Archbold’s antique shop, Curiosity Inc., was among those that were closed during the quarantine. It reopened this June, with social distancing guidelines in effect. While he often used the online forum to supplement his income, now it’s taken the forefront under very different circumstances. Online interactions aren’t new to him, though. Shortly after he opened his shop over four years ago, he started creating YouTube content for an international audience.
He’d been working previously as a manager at an Apple store, and selling antiques on the side. But when he told his wife, Melissa, his dream to open an antique store after retirement, she said they shouldn’t wait. So they bought a historic, commercial building and stocked repurposed shelves with items from an abandoned Saskatchewan antique shop, among others.
“It was a risk. You buy the building and go out and buy the stock, and don’t know if you’ll have any customers,” says Archbold. “The first bit, it was scary. It was a big investment. Out of desperation, I started doing YouTube videos — it was just product walkthroughs.”
The YouTube channel took off as Archbold shared his everyday adventures, including a trip to Manitoba to purchase an old ambulance, to be used for rescuing antiques while generating interest in the store. The video garnered over 500,000 views. While that vehicle didn’t work out, he later purchased another ambulance that he decked out in Ghostbusters decals.