Photography by Ashley Champagne. Styling by Jyllian Park. Makeup and grooming by Amber Prepchuk.
Scott McKeen was not always known for his style. Once a self-described $20 jeans guy, the city councillor shopped for most of his clothes at Costco. Now McKeen’s bold and colourful look – from matching pocket squares and bow ties to eye-catching spectator shoes – stands out in council chambers and when he’s out and about in his downtown ward.
Why the change? “I don’t paint, I’m not artistic, so this is just a way for me to express myself a little,” McKeen says.
His previous outlet was on the pages of the Edmonton Journal, a newspaper he joined when he was 26. During his 24 years at the newspaper, McKeen covered beats including crime, the environment and lifestyle. He also spent eight years as City Hall columnist.
He left the newspaper to run for a council seat in 2010, lost, and tried again in 2013, besting 15 other candidates for a spot in Ward 6. As city councillor, McKeen’s creativity carries past his clothes. The downtown ward he represents bustles with the construction of the new arena district, the Royal Alberta Museum, the LRT expansion and numerous condo and office towers. For McKeen, though, one of the biggest challenges facing the thriving core is bike lanes.
He wants to see the future 102nd Avenue LRT route become a bicycle boulevard, from 99th Street to 109th Street, where drivers, cyclists and pedestrians would share the road.
“This is happening in numerous places in Europe,” McKeen says. “I think we can be a little more creative here.”
How would you describe your style?
In an Edmonton context, I’m a bit weird. I push the boundaries, and I know I make all kinds of mistakes. I’ve got this merlot-coloured, double-breasted jacket on now that I bought because I just wanted some colour. I hate boring.
What prompted you to start caring about your style?
I was in an editorial board meeting (at the Edmonton Journal) and there was a complaint that I was not properly dressed. There was a uniform in journalism, and it wasn’t sharp-dressed men. I wore sport coats, cheap dress pants or khakis, maybe a t-shirt or a dress shirt. I bought a lot at Costco, sometimes at Sears.