Photography by Curtis Comeau
As a neurosurgeon, Dr. Patrick Drake performs life-saving operations every day. But as the actor who plays him on General Hospital, Jason Thompson, who’s originally from St. Albert, is engaged in a procedure that might be nearly as difficult as invasive brain surgery: Saving the daytime soap opera. Granted, the patient has shown a pulse of late, with ratings up on a year-over-year basis for most of the remaining daytime soaps, but the long-term trends aren’t in its favour.
The rise of the multi-channel universe, the growing assortment of reality programs (which offer the same insights into scandalous behaviour as soap operas at a fraction of their cost) and the increasing number of women in the workplace (the daytime soap opera’s traditional audience) have all contributed to the format’s dismal diagnosis. In some cases, as with daytime mainstays One Life to Live and All My Children, which were cancelled by ABC in 2012 and 2011 respectively, it’s been fatal.
Even with his embarrassingly good looks, 36-year-old Thompson can’t save the format himself. But if it’s to survive, it will be because of people like him, the next generation of daytime actors who are using social media to reach out to their fans in a way that wasn’t possible when he joined the show in 2005. Thompson has more than 47,000 Twitter followers, and he interacts with them often on a daily basis about the show, their lives and the intersection of the two. “It definitely opens the door to a lot of communication, which is cool. You hear the good and you hear the bad – if they like you, if they hate you – but that’s all part of it. At the end of the day, it’s the passionate fan that you love, whether it’s a hockey team or a television show. Passion shows that you care about something, which I really dig, because I’m a fan of things too.”
Sometimes, he says, that line can get a little too fine. “Don’t get me wrong – there’s moments that I feel like throwing my phone over the balcony somewhat because of it, but at the end of the day the fans are the whole reason why I have a job and why General Hospital is still on the air. I owe a lot to the people that support me.” If daytime television is to endure in the age of social media, it will be because of that attitude, and that willingness to engage with fans in a way that other actors on other shows can’t, don’t or won’t.