Over the course of the next 10 years, however, the show outgrew its humble beginnings. As of 2008, the show had moved to the Shaw Conference Centre and began to resemble the larger comic conventions in size as well as programming. Celebrity guests such as Star Trek: The Next Generation’s LeVar Burton and Daniel Logan – who played the young Boba Fett in the Star Wars prequels – made appearances and, by 2012, there was demand for a show that equaled the size of Calgary’s famous Comic & Entertainment Expo.
But Turgeon was not in a place, either emotionally or financially, to grow the show any larger. In 2010 he had left his job as an assistant programming director for Super Channel to partner in opening Shades of Grey Tattoo. After 10 years working in television, the collector wanted to do something more in line with his interests. “Shane’s an entrepreneur,” says Best. “He gets a lot of ideas and visions for things centred on his passions, and then builds his life around them.”
The tattoo parlour would be no different. For years, Turgeon had worked with Lucasfilm to bring Star Wars tattoo programming to its conventions. In recognizing the overlap in the tattoo and pop culture market, he opened a store that would cater to both of those interests.
Unfortunately, by 2012, his debts were mounting and Turgeon struggled to keep the doors open, working a side-job as a bouncer and a full-time job at Toys “R” Us just to keep his head above water. Add to that a divorce, and Turgeon was living in his own “dark times.” He battled with depression and, unlike the colourful worlds of his cartoon heroes, there wasn’t a happy ending in sight. Turgeon was forced to re-evaluate what was important to him.
“I got to thinking,” says Turgeon, “that I am struggling to make the choice between ramen noodles and my mortgage, and here I am sitting on several thousand dollars worth of toys that I haven’t enjoyed or opened in four years.” He says, at that point, the decision wasn’t hard to make at all. “I just looked at the ball-and-chain that I had in my life and I figured that selling it would allow me to move on.” Turgeon then sold 75 per cent of his collection, and the money went towards his mortgage and his business. For most collectors, that would have been their darkest day but, for Turgeon, selling his collection allowed him the boost he needed to keep going.