Administered by the Edmonton Arts Council and supported through initial funding from John and Barbara Poole, Edmonton Community Foundation, Clifford E. Lee Foundation and, since 2017, the Eldon and Anne Foote family fund, EATF has supported over 120 artists working in a variety of mediums, from multimedia to music to visual arts to film (and much in-between).
The Fund recognizes an artist’s work and contribution to the community and provides financial stability with $15,000 awarded to each recipient to renew, develop, grow, create or experiment with his, her or their art form.
Here are three of the 2021 EATF award recipients:
Frederick Kroetsch
Filmmaker
Before he was an award-winning filmmaker, Frederick Kroetsch spent a decade working as a TV journalist, covering local stories and learning about what makes Albertans tick. And, before that — before film school, before he ever even picked up a camera — Kroetsch connected with film and storytelling in a long-since-lost locale: the neighbourhood video store.
“Video stores are a part of cinema history. For me, that’s where my film education started—I mean yes, I went to film school—but before that, there was the video store,” he says.
Today, Kroetsch is paying homage to the foundations of his film career with a creative documentary about The Lobby, Edmonton’s last remaining video store. While streaming services have taken off in the past two decades, thanks to a loyal cinephile base in the Edmonton area, the store has managed to keep its doors open. The film will be an against-the-odds story that showcases the behind-the-scenes efforts taken to keep this cultural hub afloat.
“The story is amazing and inspirational, but it’s also potentially the world’s worst business move. So it’s kind of an against-the-odds kind of story showing that if you stick to your guns, you can achieve great things,” he says. “It’s not just a nostalgic place, and it’s not just a video store. It’s a major nexus for people who love cinema in Northern Alberta. It’s just so cool that it exists.”