Admit it, going to the optometrist probably isn’t at the top of the list of things you want to do with your day, but it’s one of those things that needs to be done. Dr. Michael Kreuzer’s goal is to make your annual appointment a bit more personalized.
“Glasses Half Full is our idea that we could create an optometry office that is more easygoing, more affordable and more fun than my past experiences going to see the optometrist, but still offering fun and attentive services,” says Kreuzer.
Glasses Half Full was founded five years ago and focused on working with small, independent designers all over the world and bringing unique eyewear to Edmonton. While the glasses aren’t made in Edmonton, each pair is assembled in-store where the lenses are also cut. Glasses Half Full offers independent eyeglasses, custom contact lenses, personalized eye exams, lid and lash care, Lasik consults and children’s eyecare. Kreuzer says it’s recommended that the average person receives an eye exam once a year.
“Having the right glasses or contact lenses, and being able to see everything well is important for feeling confident for work, outdoor activities, for everything,” says Kreuzer. ”Glasses become part of you, and you wear them every single day, and it can say a lot about who you are in your personal style by having that right look in the right pair of glasses.”
Kreuzer and the team at Glasses Half Full place an emphasis on community work. The organization participates in a variety of community programs such as the Pair For a Pair program, which donates a pair of glasses for every pair sold. Each November, Glasses Half Full runs a fundraiser in conjunction with 124th Street’s All is Bright Festival that provides support to Dogs With Wings and Chimo Animal Assisted Wellness and Learning Society (CAAWLS).
“Supporting every member of the community or doing the best we can to support our community is fundamental to what we do, and so it actually didn’t feel right to be in a position of running a business like this and not strive to contribute to the community that we’re working in,” says Kreuzer. “It’s been a really big priority from day one. From my perspective, I didn’t want to run the business unless I could also be there and try to further the community.”