The narrative driving this concept is a celebration of ‘Instagram Culture’ – the need to document personal experiences on camera. If it wasn’t posted in your feed, it didn’t happen!
Aesthetically, we have drawn inspiration from the Brutalist Architecture movement with its repeated modular elements, forming distinctly articulated forms (seen in the furnishings). The use of mirrors and coloured filters are symbolic of how we use Instagram to highlight only the best parts of ourselves.
Enjoy moving through and interacting with the space because today YOU are our muse. There are many Instagram moments strategically placed throughout our space, see if you can find them all and be sure to tag us in your posts!
Photography by @ashleyhansenart & @martinareem
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