Alexandra Stratkotter finds it fascinating how the thread of time flows at different paces.
When she hustled into life as a new mom five years ago, thoughts about making an embroidery piece for her baby was only a whisper. That breezy whisper now marks the start of Florals and Floss, her embroidery business since 2017.
“I started to notice a comeback of embroidery during that time,” recalls Stratkotter. “People were interested in embroidery, but not like the pieces our grandparents used to make. Those kits I saw are modern stitches.”
Sketching designs from her studio in the basement of her house, Stratkotter soon found her embroidery style. And it didn’t take long for her to receive requests from friends to teach embroidery workshops. The beginner-friendly workshops feature the basics of embroidery, where you could also learn how to make holiday ornaments or small embroidery hoops.
“Embroidery is slow,” says Stratkotter. She usually presents at art and craft markets once or twice a year. “A three-inch mini piece would take two to four hours to finish. You’d really lose track of time when spending an entire day with needles and threads.”
Now preparing for the upcoming Royal Bison fair, Stratkotter not only has finished decor pieces for Florals and Floss, she’s also making embroidery kits for those who would love to take it up as a hobby.
“We all love to schedule a good experience,” says Stratkotter. “Having a blush florals embroidery on the wall is nice, but it’d feel nicer if you worked a fulfilling session with those colourful threads.”
Shop embroidery pieces, stick and stitch packs, kits and tools at Florals and Floss. Or, in-person at the Royal Bison art and craft fair, December 2 – 4.
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This content was produced to support the Edmonton Made community. It is not written by and does not necessarily reflect the views of Edify staff.