How do you decide what to offer in your online store?
Danielle: Anything that we would want to buy. We’ve started to look at things that are on trend right now, and look for a sustainable, vintage iteration of that trend. And, of course, we love Western wear.
Caitlin: This pastel Western dress — it’s like a Dolly Parton show dress made of thick denim with a Western print, with bold shoulders and an A-line skirt. It’s a fun, Western Barbie party dress. Western glamour party pieces always tug at my heartstrings. When I found it I screamed and almost blacked out. It was very dramatic. I found it at this amazing thrift store in Black Diamond called Cool Hand Luc’s Treasure Shop — he’ll let you try on as many things as you want. I spent a full day in that store, I had to leave and break for meals.
Danielle: I had a pair of Versace jeans that I thrifted when I was 19. I rocked those for a long time, and now I don’t know what happened to them — I think I wore them so much they disintegrated. When I was a little kid I had really strong attachments to my clothing.
Caitlin: We also love matching things. We’ve come into quite a few top and bottom pieces — it’s crazy when we find them separately. We found these amazing wool slacks and a month later, at the same Salvation Army, we found the jacket.
Where are some of your favourite cities in which to thrift?
Danielle: The smaller the better. Small towns are the best to thrift in. San Francisco is a fun place to go thrifting, and Portland is the mecca.
Caitlin: When I was in Berlin, I found a jacket that was made in Edmonton! I was announcing to the staff, “I live there!” It was like running into a friend on the other side of the world
How do you engage with your customers?
Caitlin: We have a blog which we we’re really passionate about having alongside our online store and pop-ups, so that we’re getting a little bit more of a platform to share the stories of these pieces. Instagram is great for a global reach, but our mandate is about bringing vintage to Edmonton so we work with local photographers and models, which gives us an opportunity to spend more time within the community.
Danielle: It’s about bringing our own personalities to the forefront of our business. Part of our brand is giving people a slice of who we are. The cowgirl/wild west theme of the business really embodies my personal style. It’s all about having fun.