Nora Munoz and her two sisters learned to make jewellery out of butterfly wings back in Popoyán, Columbia, where she was raised. The sisters turned the hobby into a business — Monarca Jewelry — which Munoz then brought to Edmonton, where she moved after her daughter was born. They run the Monarca brand as three separate businesses — one in Colombia, one in the United States, and the other in Canada — but with the same products and vision. Together they brainstorm new products, and provide support to one another.
We talked to Munoz to find out how she transforms delicate butterfly wings into wearable art, what makes her jewellery ethical and which species are the most challenging to work with.
Interview with Munoz
Edify: What sparked the idea to make jewellery out of butterfly wings?
Munoz: It was an idea that was born from my younger sisters in Colombia 15 years ago. One of them is a biologist, and the other started a business with pressed flowers. So they started to try the same techniques with butterfly wings and I learned the techniques. I came to Canada in 2016 and it was during the pandemic that I wanted to start a business and start my own satellite studio of Monarca. We have always been a crafty pack of sisters.
Edify: You describe each piece as “ethically sourced.” Can you tell me more about what that means?
Munoz: We source our butterflies from licensed nature centres and butterfly conservatories that raise the butterflies. So we don’t catch them from the wild, and we don’t affect their ecosystems. Our butterflies are sent to us after their lifetimes when they die naturally.
Our suppliers are established eco-businesses and are strongly regulated by environmental authorities in Colombia, so they have to release a percentage of the butterflies they raise back into the wild. Butterfly raising is just one of the many efforts they do for conservation.
Edify: What are the different species of butterflies you work with? Are some more challenging than others?