Every time I say something is “vintage” when talking about something from the ’90s, I think a part of my mom dies. Like it or not, ’90s fashion is in — think thin eyebrows, low waisted pants and slip dresses. If you’re looking for a store that has been around since all these trends were first in style, look no further than Edmonton-staple, gravitypope. In a rapidly changing retail landscape full of micro-trend storms, gravitypope has weathered them all — and remains an Edmonton fashion scene fixture.
gravitypope Edmonton Clothing
Strathcona | 10414 82 Ave NW, Edmonton
gravitypope Edmonton Footwear
Strathcona | 10442 82 Ave NW, Edmonton
780.988.1637 | gravitypope.com
Pretty stores with nice clothing are great, but as a customer, I want to be inspired by clothing — I want it to have a story. And The Helm tells great stories.
In the heart of downtown Edmonton, The Helm stands out as a beacon of sophistication for menswear thanks to Top 40 Under 40 alumnus Chad Helm. But Helm is more just a pretty face and boutique owner (Chad modelled for Armani, among other high-end brands); he is the driving force behind downtown Edmonton’s revitalization efforts. As part of the Downtown Recovery Coalition — a 25-person steering committee dedicated to revitalizing the area — Helm advocates for a safer and cleaner downtown Edmonton.
It is hard not to root for the success of a store that is owned by someone so invested in the success of the local community. So whether you need a sharp suit for a business meeting or a stylish outfit for a weekend outing, The Helm has you covered.
The Helm
Downtown | 10176 103 St NW, Edmonton | 780.425.4344 | thehelmclothing.com
If edgy, minimalist designs are your style, then Shades of Grey is the store for you. This locally owned, family run boutique aims to “fill a void” in the Edmonton boutique scene. Its claim to fame is its personalized shopping style that helps you choose from a variety of beautiful clothing — I walked in to take photos for this story, and walked out having tried on a bunch of dresses. If you want what all the influencers are wearing while supporting a local business, Shades of Grey stays up to date with the trendiest brands.
Shades of Grey
Westmount | 10116 124 St NW, Edmonton | 780.756.5199
Ambleside | 5240 Windermere Blvd, Edmonton | 780.249.5199
shopshadesofgrey.com
