Western Canada Fashion Week takes over West Edmonton Mall
By Katrina Turchin | May 26, 2022
It’s only fitting that Canada’s largest shopping mall hosts one of the largest fashion weeks in the country. Western Canada Fashion Week is transforming Europa Boulevard into a catwalk this weekend with runway shows, pop-up shops and the highly anticpiated emerging designer showcase.
The three-day affair includes collections from Hudson’s Bay, Simons, Dr. Martens, Shop Harrow and Opulence. Each show is followed by a pop up shop featuring the showcased designers. There are four shows in total, including a children’s show.
Take a peek at the emerging designers’ collections which are showcased in the West Edmonton Mall Concierge Centres windows. Then watch as the clothes come to life on the runway on May 29 and a winner is crowned.
Western Canada Fashion Week formed 36 years ago with the goal of creating a community of local and international designers, and a focus on giving upcoming designers a platform.
Previous winners of the emerging designer showcase include Sid Neigum, Caitlin Power and Jessica Halabi. Western Canada Fashion Week has also featured models Linsay Willier, from Canada’s Next Top Model, and Ashley Callingbull, who graced the cover of Edify’s September 2021 issue.