McNamara rehashed the former mayor’s unpopular scheme and continued installing new numbered nameplates. Then, just when it looked like the people of Edmonton were about to surrender, the changes were halted. A citizen had launched a lawsuit against the city. How dare they make him change his letterheads!
To stave off criticism and the looming lawsuit, McNamara’s administration held a plebiscite. Unbelievably, after the two-year-long brouhaha, Edmontonians – both northern and southern – voted for the controversial numerical plan that Mayor Short first proposed.
It was the plan that Edmonton grew by. That is, until post-Second World War immigration brought us European developers who were all fired up about cul-de-sacs and crescents, and naming those curvy roads after historical figures we’ve since forgotten, such as McQueen Road.
If that didn’t complicate things enough, in 1982 it became apparent that city road development was going to exceed the boundaries of 1st Street and 1st Avenue, so a quadrant system was implemented a few years later. The new system meant that our midpoints would be on the outskirts, and almost the entire city would be in the northwest quadrant.
And if you think the issues end there, you’re wrong. In 1991, the city was taken to task for sexism because too many roads were named after men; in 1999, the complaint was ethnocentrism, because the names were too Anglo.
Sousa says there are still some city councillors who muse over renovating the road plan to make it similar to Vancouver’s, which uses secondary numbers added to names to help drivers figure out where they are. To use a local example, nameplates on Riverbend Road would be accompanied by a 148th Street nameplate. But Sousa doubts there will be any more major changes. “Nowadays, it costs about $350 just to change one house address. Plus, there are all the costs for the homeowner with changing their bank information, drivers’ licence and Canada Post information. And then there are the signage changes and all the nameplates.”
The fact of the matter is that we’ve long since reached a point of no return. The fickle roads with befuddling names have been built, the houses the roads take you to are here to stay and the quadrants will never be appropriately balanced unless Edmonton explodes to the size of New York. Of course, with GPS technology in cars, navigating our quirky roads is becoming more tolerable and less painful. But if that technology should glitch, just be thankful that we don’t have four roads named Agnes anymore.