Stylish steps
For 10 years Shoes@149 For the Sole Inclined has been, “offering the women of Edmonton the best shoes possible,” the shop’s manager, Kathy Holub, says. It’s also her favourite part about running the business. “You have one chance to make a first impression,” she says. “Our women are stylish and want to look good.” She compares her customers to women she sees when she goes to Europe, who dress nicely even to do something as mundane as going to the grocery store.
Shoes@149 specializes in importing labels from around the world, including Miz Mooz from Portugal, Bueno from Turkey and the shop’s best-selling brand, Django & Juliet, from Australia. “We offer something for everybody,” Holub says. “Some high heels, some lower heels, some comfort.” She says that the staff makes sure to thank customers for shopping locally, and she emphasizes the importance of the community for the continued success. Holub has previous experience running retail shoe stores, and explains that a lot of customers who used to rely on her other business before it shut down came with her to Shoes@149.
She learned that 20 per cent of big-box store sales stay in a local economy, and that number switches to 80 per cent for local business sales. “We want to keep the community going,” Holub says, “and offer the ladies of Edmonton good, comfortable, stylish footwear.”
Shoes@149 For the Sole Inclined
Jasper Park | 8746 149 St NW, Edmonton | 780.341.5663
No resting on these laurels
Is there a better way to mark a special occasion than with flowers? While that’s up for debate, it’s a sure thing that Laurel’s On Whyte will build you a bouquet you can give proudly. Owner and proprietor John Mackell took over the business in 2012, but Laurel’s has been at its spot in the Palomar building on 104 Street since 1992.
“The funny thing is that I actually worked here back in 1996,” Mackell says. “It was my first job in the floral industry.” There were a few changes Mackell made when he took over, like hiring a branding company to give Laurel’s a brand refresh, including a better online presence. But the most significant change he made was to start buying more Canadian flowers. “There’s a lot of local product and a lot comes out of the Lower Mainland in B.C.,” he says, and he buys some Alberta products seasonally.
At first, Mackell attended more wedding shows to build brand recognition. Now he wants the business to start doing more corporate events, so he has streamlined his proposals so they’re clear and clients know exactly what to expect.