Thomas Trombetta, a staff member of EMHC and a former community education facilitator at HIV Edmonton, explains, “[The photos are] a local way of responding to this global conversation that we’re having in the prairie with community members.” Alongside photographer Liam Mackenzie, Trombetta coordinated the shoot by reaching out to key community members directly and putting out a call on social media asking for a diverse group of queer people to participate. They received a large and enthusiastic response from friends across the spectrum, including important community organizers such as Rohan Shyne Dave and Nicole Jones-Abad of Shades of Colour, which works to connect queer and trans Black, Indigenous and other people of colour with support and resources.
In order to show how people have agency over their identities, Mackenzie and Trombetta instructed the participants to come dressed and present themselves in ways that are powerful to them. They both wanted the photos to be non-traditional and talk about men’s health issues — including mental, physical, sexual, and social health and substance use — in fun and unexpected ways. The models challenge traditional images of masculinity by showcasing their soft and feminine sides in photos and by expressing the sexual power that all body types have. Influenced by the colourful and abstract work of artists Keith Haring and Hattie Stewart, Mackenzie further accentuated the quirky and queer identities of the models by borrowing their doodle techniques to further lighten the tone of the photos. Mackenzie says that health topics are traditionally discussed too seriously, such as, “If you do this, you’re gonna die! We wanted to show queer problems in a fun way so that people are not afraid to reach out for help.”
Mackenzie hopes that the photos share a narrative about a diversity of queer health issues and identities that many cisgender and heterosexual people may not think about. “We need to remove the stigma and educate people who don’t understand that queer and trans men have different needs and health issues,” he says. “It’s like me not knowing about what it’s like to be trans — I have to constantly educate myself about people and check in on other queer issues.”