Of Edmonton’s roughly 20 craft breweries, 10 are a stein’s throw from 99 Street, south of Whyte Avenue.
Breweries have bubbled up here for years, like little oases of cheer in this light industrial strip between 78 and 60 Avenue, rail yards to the west, the backyards of Ritchie and Hazeldean to the east. In summer 2021, the area was united under the name Happy Beer Street, after the owners of Sea Change Brewing were inspired by a trip to a brewery district in Calgary.
“Drawing more attention to this area was our main goal,” says Sea Change co-founder Pete Nguyen, a creative director who helped lead the street’s branding on behalf of nearby brewing buddies. “There was this huge need at the end of COVID to give people a reason to go out again and experience beer in a different way.”
And in a “happy” way — which struck all involved as a ridiculous but appropriate name. Besides, says Nguyen, “every good beer pun has been taken.”
The variety a Happy Beer Street visitor will encounter is dizzying: crisp lagers, acidic sours, hoppy IPAs, complex Belgian ales and more. But “it’s bigger than just the beer,” says Nguyen. There’s food, from burgers to pizza to tacos to bánh mì. Happy Beer street is family-friendly, with some spots specifying no kids after 10 p.m. Every one of them has a patio, and two (Sea Change and Odd Company) have patios open in all seasons.
On long weekends, the strip becomes a peripatetic party, with special beers and live music on offer.
“We want people to experience something they’ve never experienced before,” says Nguyen.
Here’s your guide, from Bent Stick in the north to Alley Kat in the south. It’s a map marked by creativity and a focus on Alberta ingredients, each stop a fresh look at Edmonton through the lens of a pint glass.
Meet the Breweries
Bent Stick Brewing Co.
The “Ritchie neighbourhood’s living room,’’ according to founders. Homey, nostalgic and calming.