Making Mountain Memories
Call it the proximity paradox: You live near something beautiful, yet people from farther away seem to appreciate it more. Think of New Yorkers who never spend a day in Central Park, Arizonans who only see the Grand Canyon on postcards, or Ontarians who never make the drive to Niagara Falls.
Albertans live where the prairies rise up to form one of the most stunning mountain ranges on Earth, but we often treat one of the world’s nicest mountain towns as a brief stop on the way to someplace else.
Banff is beautiful, and Fairmont Banff Springs, the “Castle in the Rockies,” is its crown jewel.
A Century of Service
Initially built in the late 1800s as part of Canadian Pacific Railway’s network of hotels (it’s expanded and been rebuilt repeatedly since then), the stone exterior rises out of the mountainside and blends naturally into its surroundings. Inside, ornate hallways twist and turn to various viewpoints, bars and the indoor-outdoor saltwater pools. It’s staffed by people who take their jobs extremely seriously (when I ask the lost-and-found attendant if anyone returned my lost hat, she looks like I just asked if anyone returned my lost child), and apparently a few ghosts.
It’s a high-end experience not everyone can afford, but when one of the most popular rum brands in the country offers to put you up for the release of its new, exclusive-to-Canada release, you jump (or take a scenic road trip) at the chance.
An Appleton Adventure
So why does Canada get all 30,000 bottles of Appleton Estate’s eight-year-old Double Cask? Master Blender Joy Spence explains.
“My first global tour was in Canada, spending three weeks at a time, three times through the year, from the east coast to the west coast. And it was so well received that this went on for several years. This is how Appleton Estate became so popular with Canadians, and why we wanted to release [the Double Cask] here.”
Spence started as Appleton Estate’s chief chemist, and was promoted to general manager for technical services. “Then I became an octopus — I had my tentacles on everything. I was in the cane fields. I was in the distillery. I was over at the aging warehouse, in the blending hall. So the lab was just a subset at that point in time. I learned everything, and was able to implement a lot of process improvement, and I am grateful for that.”