Bringing a bottle of wine to your favourite restaurant is different than being cheap. A man who takes you out for dinner and orders one entree to share because “it’s romantic” is cheap. That same man taking a 2007 Quails’ Gate Pinot Noir to your table for two is not.
There are 115 licensed establishments in Edmonton that allow patrons to Bring Your Own Wine (BYOW), ranging from white-tablecloth restaurants to casual eateries. Most have corkage fees, the amount restaurants charge to pull the cork, that range between $15 and $30 per bottle.
BYOW is nothing new (it was legalized in Alberta back in 2003) and, in larger cities such as Toronto, Vancouver and Montreal, it’s common practice. What’s new, though, is that Edmonton restaurants are finally catching up and promoting it. Some are even reducing corkage fees.
The Blue Pear, located on the western edge of downtown, is one of those restaurants that has done away with corkage fees, at least for one day a week. Just over a year ago, Blue Pear owner Jessie Radies waived the restaurant’s $29 BYOW price on Wednesdays to entice customers to dine mid-week. Within months, Wednesday nights went from being the slowest day of the week to the night wait staff are run off their feet.
About a year ago, Normand’s increased its corkage fees a few dollars to $17.50 from $15. It might sound expensive, but in comparison to what other Edmonton restaurants charge, it’s mid-range. If a server at New Asian Village in Mill Woods pulls your cork, it will you cost you $10. It’s $15 at Famoso Neopolitan Pizzeria and $50 at Ruth’s Chris Steak House.
To the uninitiated, brown-bagging may seem like a way for patrons to save a few dollars, especially in a market where a glass of decent wine costs at least $10. But that’s hardly the case. BYOWers tend to be oenophiles who appreciate good wine; they’re not bringing cheap plonk with them. They prefer $40 bottles picked for the occasions. And besides, once a restaurant tacks on its corkage fee, the savings are all but gone. “For them, it’s not about the money. They have a special bottle that they like and they want to drink it with good food,” says Radies.