The goal then evolved into Yardbird HK having its own branded sake, taking cues from famous New York eateries like Nobu and Momofuku.
“It sort of evolved from there,” says Jang. “Elliot started to really get into sake, to the point where he’s actually a sake samurai, now.” (We will stop right here and point out that, yes, “sake samurai” is a real and totally awesome thing. It’s a designation of expertise, and reads great on a business card.)
During this time, the Hong Kong-based partners were making regular trips to Japan — in part because of their interest in sake. And, so, a three-nation synergy was born — Canadians with businesses in Hong Kong, developing their passion for Japanese spirits and tradition. Faber ended up writing a book about sakes and, through his research and travels, he learned of the 250-year-old company (which is young, by Japanese standards), Sasanokawa distillery.
But if the goal was to create house-branded offerings for Yardbird HK, why is the brand called Sunday’s Spirits?
The Sunday’s name is used on the spirits because the “Yardbird” name is contentious. Jang admits they’ve been “in and out of litigation in the United States” over the use of the name. And, no, it wasn’t influenced at all by Edmonton’s Yardbird Suite.
“It’s settled now, but we’re going to continue to run into problems,” she says. “We chose Yardbird because it’s in your neighbourhood, it’s chicken, and it’s very accessible. There wasn’t that much romance around the name. Apparently, at the time, it was trending.”
Sunday is the middle name of Abergel and Jang’s daughter.
In 2014, Jang and Abergel opened Sunday’s Grocery, a high-end Japanese themed bodega, in Hong Kong to establish the brand. Fast forward to late 2020, and Sunday’s whiskey is available on Alberta shelves. It’s a very pale amber, which would lead you to assume that it will be spicy and have a lot of alcohol burn. But, in fact, it’s accessible and has a lot of sweetness.