The phrase “family-run” gets thrown around a lot when talking about businesses, to the point where it has started to rival “world-famous” in its overuse. Sure, your company might have been founded a century ago by some lone dreamer and their supportive kin, but where exactly do you draw the line between a home-y mom-and-pop and a faceless transnational? “Family-run” is a cozy descriptor that invokes images of community investment and artisan products, but am I really expected to apply it to ‘family-owned’ corporations like Nike and Wal-Mart?
Those are the kinds of questions that keep me up at night, and ones that I was happy to leave at home while dining out at Tentador Latin Cuisine, a new restaurant just off 127th Street that is Latin American-inspired and decidedly family-run.
My partner and I arrived an hour before closing and with the full intention of ordering a three-course meal; a bit of a diner faux-pas, I know, but those are the sacrifices that are sometimes necessary when you missed lunch and have a rapidly approaching deadline for your next restaurant review.
But, despite my foibles as a patron, the man clearly stacking up patio chairs outside and the fact that the restaurant was otherwise deserted, our server still welcomed us to Tentador with the warmth of beloved regulars. I later got to chatting with her and learned that the man putting away patio chairs was her father, who doubles as one of the chefs, working alongside her mother, uncle and aunt. She and her cousin round off the family affair as the restaurant’s servers. The Chilean family opened Tentador just two months ago. We exchanged a few nervous laughs at the mention of that last point — opening a restaurant is a harrowing proposition in the best of times, but doubly so in the aftermath of the pandemic.
Tentador is actually a Spanish word meaning “tempting,” which accurately describes the sensation you feel looking through the restaurant’s menu. In addition to boasting familiar Latin American favourites like tacos, churros, chips and guac, the menu also features unexpected dishes like completo, a Chilean hot dog topped with smashed avocado, fresh tomatoes and mayonnaise, as well as patacon, a deep-fried plantain sandwich that has its roots in Venezuela but seems poised for an Edmonton takeover.