Age 38
Jenna Pryor, mother of five —ages 8, 7, 4, 2 and seven months— and owner of three businesses, says she believes she can do anything, but she can’t do everything. And she’s OK with that.
“You know how people talk about having a lot of balls in the air?” she says. “Well, they’re not all made of glass. Some you can drop, and they’ll bounce. You just have to decide which balls have to be kept in the air.”
Helping her keep those balls up is her business partner and mother, Pamela Freeman (a serial entrepreneur herself and former chief operating officer of TEC Edmonton), her husband, Andrew, and her team of employees.
Pryor describes Plum Home as a mini department store, carrying kitchen wares, home decor, baby apparel, gifts and more. It is known for featuring women-run lines, for carrying Canadian lines and for sourcing antiques from Europe. Plum Design is a residential and commercial design firm focusing on classic design for modern living. And, opening soon, Plum Apartment will be an immersive experience where you can tour professionally designed spaces.
She says she feels stress running businesses, and that it can be humbling, but that she finds excitement and passion, too, and that it gives her options.
“I can leave to get my kids from school, but maybe I have to work at night,” she says. “That’s fine. Those are the tradeoffs.”
She’s a multitasker (and serial entrepreneur) extraordinaire
This article appears in the November 2022 issue of Edify
