Nicole Dedeluk always envisioned owning her own business. “It’s part of my DNA, it’s always been part of my mindset,” Dedeluk says.
After university, she tried out a more traditional career in human resources, but getting to observe businesses from different angles only fueled her passion for entrepreneurship more. In 2012, she made the leap to business ownership with the launch of Pivotal Safety, and has since founded three more of her own businesses.
“It’s really rewarding to build something from the ground up and see how what you’ve built can impact people,” Dedeluk says of her work then — and now, with Kinetic Safety, which also provides employees mentorships and pathways for people to empower themselves.
She also runs Baiva Coaching, primarily working with women entrepreneurs and executives, helping the next generation of local business leaders achieve their goals. “My purpose in life is to build a company where people feel valued.”
This article appears in the Nov/Dec 2024 issue of Edify
