“I didn’t think of it as just a conference,” she says. “We were feeding into a global youth movement and we started calling it that.”
Baroldi can see a potential movement in anything, even the city skyline. In 2010, she founded the Designing Downtown series that brought people together from Vancouver and Edmonton for ideas on urban enhancement. The discourse convinced local downtown condo developers Regency Development (Edmonton) and Pacific Palisades (Vancouver) to imagine themselves as agents for social change and urban renewal.
“My role,” says Baroldi, “is to help people see themselves and what they do as bigger and better so that others do, too. This requires creating a strong vision and holding that vision … so that everyone involved is always thinking big. The result is bigger than a campaign; it’s a movement.”