Co-founder and owner, The Foundry Real Estate Co.
Age 39
Despite being half of one of Edmonton’s fastest growing real estate brokerages, you probably haven’t seen Bruno Schiavon’s face smiling back at you from a cookie-cutter “For Sale” sign. Having got his start at a time when the market was dominated by a handful of supersized real estate companies and their legions of arm-crossed realtors, Schiavon soon realized that the traditional real estate model needed to change, and fast.
So Schiavon left RE/MAX, and along with his childhood friend Marc McMahon, opened The Foundry Real Estate Co. in 2013.
“Marc and I had an idea that we should make a web-site with an algorithm that pulls properties two to three days before they hit the public MLS site,” Schiavon says, remembering a pre-internet era when homebuyers roamed neighbourhoods aimlessly in hopes of spotting a listing. “We were sharing this idea in the common areas of these offices and these older agents were telling us, Whoa, don’t try to reinvent the wheel.”
Driven by a desire to do things differently, the pair built their brokerage around property-specific marketing, award-winning software, sleek graphic design and, for good measure, a series of tongue-in-cheek billboards that underscore their commitment to selling clients’ homes, instead of their own brand. The Foundry also partnered with Top 40 Under 40 alumni and Earth Group co-founders Matt Moreau and Kori Chilibeck for The #Homeroom Initiative, an initiative that gives the gift of a year’s worth of food, water and education to children in need with every home sold.
“What if a business model was a person and that person hadn’t changed for 30 years?” Schiavon says, reflecting on almost a decade of pushing the envelope in a notoriously rigid industry. “Sometimes people look at it as a negative, but I think change is a good thing. People might say, ‘You’ve changed.’ Well, I hope so.”
Why He’s Top 40
He helps people sell their homes, not his face
This article appears in the November 2022 issue of Edify