Her health-tech consultancy and innovative solutions help an industry flourish
Age: 39
Job Title: CEO and Founder of Grey Cube Innovations
If you asked a young Sandra Stabel what she’d be doing today, she probably wouldn’t have said she’d be working at the confluence of health care and innovation. “I never in a million years would have guessed that I’d be here now doing this type of work,” says the health-tech consultant.
In university, she played around with the idea of being an engineer before ultimately studying kinesiology. But from her early days as a clinical exercise physiologist to later stints as a senior business partner with Alberta Innovates, director of digital health with the Heart and Stroke Foundation and another director position with the Government of Alberta’s health-tech portfolio, it’s not hard to see how Stabel’s experiences eventually set her on the path to launching her own consultancy firm that brings together health care and tech.
Through Grey Cube Innovations, which she started as a side hustle in 2022 and turned into a full-time career in 2025, Stabel works with health-care organizations and industry clients (such as start-ups and pharmaceutical companies) to help bring new ideas, projects and services to fruition through innovative solutions and partnerships. Recently, she’s worked on an app designed to help women with breast cancer and a new mobile primary care clinic directed at French-speaking newcomers that launched in September.
“I hope to help build solutions that can at least start to chip away at the giant problems that we have in health care,” says Stabel. “There’s never going to be one silver bullet, but if I can have a small impact on people’s lives, then that would be success for me.”
A mother of two daughters and a self-proclaimed “die-hard feminist,” Stabel is passionate about promoting “femtech” and women’s health and education. She’s on the committee for NorQuest College’s 1000 Women campaign and is working on a new local femtech movement. “I will literally do anything to remove barriers for women.”
This article appears in the November/December 2025 issue of Edify
